One of my Writter’s Spa alumnae, Debra Quartermain, a fun and very successful craft designer and author, introduced me to the scrapblogging movement recently. It’s essentially a fun, blog-based slide show that plays an audio track and is just one step short of a viral video in bells and whistles.
You can see the scrapblog [...]

OK … just to show you I walk my talk, Travis Greenlee and I have created a funny viral video to promote our Fill Your Groups Now Home Study Course. I’ll be tracking it’s success, traffic etc in my blog over the next few months … and in the meanwhile, you might want to tune [...]

My sister-in-law has tipped me off not once, but twice now, about the unique business run by Scott Ginsberg, aka ‘the nametag guy’. Scott calls himself "The World’s Foremost Expert On Nametags" and is frequently interviewed by various online and print publications for his unique take on approachability.
And here’s the kicker: he’s been wearing a [...]

In the spirit of reality TV, you can now get an awesome cruise through Microsoft’s headquarters when you read their company vlog (that would be a blog with videos) called Channel 9.
Here’s an awesome example of what I think of as ‘transparent marketing’. In other words, opening up the closed doors so your public [...]

Lately I’ve been taking a long, hard look at viral videos – those minute long ‘movies’ that are made up of animated power point presentations, often heavy handed mood music, and titles that amount to some feel good, love-your-neighbor thoughts followed by a pitch for a freebie. The first major one of these, www.thetimemovie.com has [...]