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Archive for the Small Business Marketing Tips

More from stylist to the stars Kim Foley on how to dress to create a powerful, professional image.
 

Women need to wear solids. Simple lines. Simple colored blouses in cream, white, electric blue, well pressed under a jacket. It screams ‘I am a [...]

 

Here’s how to craft a look that’s totally professional according to Kim Foley, who’s dressed Presidents (George Bush, Bill Clinton), media and movie stars galore. This is also true for the world of haute couture and high fashion as well.
Kim’s comments below are especially targeted towards people over 40 who are noticing they could use [...]

 

Most of us start our ezines with stars in our eyes. We envision a glorious read no one can resist, with hundreds of new sign ups every week … or even every day!
We pour hours into cooking up just the right content, and crafting an html ‘look’ for it we love. Then we send [...]

 

Want some sobering news if you’re a life coach? Here are the grim facts about the coaching business, courtesy of a survey conducted by Milana Leshinsky …
Take any hundred coaches at the start of their businesses,follow them for 2 years, and here’s what you’ll find:
- Only 9 will be making six figures- 11 will be [...]

 

You know, I’ve seen this coming for a long time. There’s something about platform building and creating a successful online business that begs support. For some years now, I’ve been selling an ‘ultimate’ guide to platform-building (which is creating a following and a place to stand in the market.) And somehow, somewhere ang the line, [...]

 

More advice? More experts on fre.e teleclasses? More insight into working the media, web 2.0, setting up a branded site? Fre.e laser coaching with me? It’s been a while since I asked … and I am here to serve. So fill us in, would you?
Drop by our quick, 4-question online survey and take a moment [...]

 

We all know the conference drill by now:
1. Go to a city that’s easy to fly in or out of but otherwise not too noteworthy
2. Stand around for three days with peers, wearing a little pouch of business cards and a name tag around your neck
3. Get overwhelmed by the sheer volume of presentations [...]

 

One of the real catch-22’s in the net marketing world is that to get known on a larger level you need to find audiences — live or virtual ones … but how do you attract an audience until you’re well known?
Thanks to the magic of the Internet, it’s a lot more doable than you probably [...]

 

I just found out about a really useful resource for all kinds of affordable layouts for your marketing materials — StockLayouts. Got a workshop to promote? A business to network? An ezine to send out?
Get a really interesting and well done selection of pre-made templates from StockLayouts - they cover everything: Brochures, Newsletter, Flyers, Ads, [...]

 

So here’s an insight I had recently that’s really opened up a lot of possibilities for my business. Hopefully it will for you, too.
When you run a small business like many of us do, it’s pretty darn near impossible to do ALL the myriad marketing and promotion tasks you must do to get know nationally. [...]