During this month I’ve had the pleasure of launching an online publicity campaign for the star of my one woman show, a parody New Age guru named Dr. Serenity Hawkfire. Dr. Hawkfire got the attention of Nancy Kirk, who runs an excellent limited service PR agency called The PR Machine. And Nancy’s been hard [...]

Just came back from visiting our daughter, Teal, a student at The Berklee College of Music in Boston. (She is an indie rock singer.) First of all, let me just say that this is one of the hippest places in the Universe – especially if you are a musician, or just passionately interested in music. [...]

I’m not one to brag – unless I’m in the mood! And I have to say, I’m proud of this baby.
Coach Laura Howard wrote the following to me after purchasing my latest new platform building product:
“I just got my Platform in a Box program and wow….very beautiful and professional looking. I already love the first [...]

In my last free call a few weeks ago, I got a truckload of questions there was no time to answer. As promised, I will answer them here over the next few weeks.
Q: “Seems a lot of ‘out there’ exposure - TV, radio, etc. — is beyond daunting for me. Does this mean only [...]

OK, one more free call to share. (Our last one had almost 800 callers!)
So what’s on my mind right now is sharing some of the mistakes people make when they’re trying to get online credibility, impress the media, wow publishers, find their audience, etc..
Across the board, I see the same mistakes repeated again and [...]

Heads up to any life coaches or therapists out there who might be attending the International Coach Federation’s annual International Conference. I’ll be doing a four hour workshop on platform building at the Pre-Conference day on October 31. Title: CNN Called: How to Create Your Business So the Media and Major Publishers Call YOU. ICF [...]

So Pam Slim, who has been my excellent co-coach in my Extraordinary Business Builder’s Club, recently had another media win the other day.
We were chatting online when she let it slip that the Wall St. Journal Online PR folks sent her a message asking to share something with her readers.
"How flipped is our traditional [...]

Correct what I just wrote yesterday … Sandra DOES have her blog up. This gal doesn’t fool around, even fresh out of major surgery.
Just because Sandra Ghalinger is not only a courageous survivor but smart, too, she got her blog up in NO TIME. Here’s what she’s posted on her new site: ‘Tittyology"…. It’s still [...]

OK, so you know how I’m always harping about how you have to be unique in the marketplace and stand for a solution that no one else is providing? Frankly that’s the very best way to not only attract media, particularly major media, but also to reach your largest audience.
Here is a BEAUTIFUL example of [...]

While this is not strictly about platform building, it’s certainly relevant to our quest to present ourselves authentically … and uniquely .. on the web. (That’s something I take great pleasure on coaching my platform clients on.)
My good buddy, Stever Robbins, passed this on to me – it’s a short video from Dove soap about [...]