Dotsie Bregel has created a dynamic and fresh site for boomer women called National Association of Baby Boomer Women. Topics are general, interest is high, and they even run fun contests. Check out their recent contest on Most Valuable Life Lesson. Good example of a contest that hits close to the heart – for what [...]

So I’m really not so mean, alright? In fact, I’m an old softie. AND I really want you to understand how to package yourself so you come across as the credible expert that you are. Here are some sites that do exactly that … and by the way, some of them are blogs.
Go to http://debbieweil.com/ [...]

In my Get Known Now Blast Off group coaching program the other day, I did something really mean. I showed my clients some lousy websites. They were sites that simply didn’t work from a marketing point of view because they were too cluttered, too hard to read, unfocussed, or simply way too general.
I chose [...]

No matter how you slice it, we ALL need bio help. There are very few people, somehow, who can create their own, effective, appropriately boastful bio. We all get shy … or we pad with fluff … or we overlook major wins and focus on little ones … or we sound as dry as toast.
Here [...]

Here’s a nice surprise. Just got an email with an issue of an elaborate web-based and print newsletter, Media Relations Insider, with three quotes from me in it! That’s good for brand buzz… and thank you to PRLeads.com who provided the connection.
So now that we’re nearing the end of the month, how did PRLeads.com [...]

Just got off the phone with a Bulldog Reporter teleconference with four reporters from major pubs (WSJ, NYTimes, Wired, San Jose Merc) talking about how they use blogs and podcasts in their work. I had to pay the big corporate fee to get in, but it was worth it — I really got new perspective [...]

OK, it’s official. I’ve finally launched a product that I’ve been sitting on, for no good reason other than the time didn’t feel right, since May. I’m talking about my Guided Marketing 101 CD, which I created to launch at the Coachville Conference last spring … in New Orleans.
The conference was great — New Orleans [...]

Got one more piece of advice on the blurb I sent past PRLeads.com owner Dan Janal yesterday. He suggested I close with a few other article ideas … however, he cautioned, "… list only 1-2 word descriptions. Don’t pitch a new story. They’ll hate you if you do."
And speaking of pitching… here’s what I got [...]

Dan Janal, the very hands-on director of PRLeads.com, the service I’m blogging about this month critiques your first reply to the leads you get, so you can really get the template perfect. Scroll down to the previous post, "Here’s What I Sent the Reporter", to see what I sent out.
Then here are Dan’s comments:
"I’d [...]

So … I just whipped up a post to these folks, following Dan Janal’s prescribed formula, which arrived by email when I signed up. Here it is:
Hi Richard. My name is Suzanne Falter-Barns and I teach small businesses, entrepreneurs and other how to build platform and get known as an expert (www.getknownnow.com) I developed [...]