Most of us start our ezines with stars in our eyes. We envision a glorious read no one can resist, with hundreds of new sign ups every week … or even every day!
We pour hours into cooking up just the right content, and crafting an html ‘look’ for it we love. Then we send [...]

OK … I’m all about efficiency, right? So I hopped right on Google Alerts as soon as that service began. This is what lets you track a particular phrase as soon as it’s listed in the organic listings on Google.
Problem: these days my Google Alerts are 70% spam sites. Check it out. This is [...]

On Wednesday, October 10, I spoke about “Build Your Business With Workshops - How to Create Your Own and Close More Prospects”.
I don’t know about you … but I REALLY have the yen to get up in front of people and spread my message these days. So let me show you how to do it [...]

More tips on how to beef up that
all important ezine list … which in case you didn’t know you can still use to
connect with your folks, even if you’re a passionate blogger. Why? It’s a
better concrete list building tool because you HAVE to sign up to get it,
unlike a blog post. 

1. Announce ezine ‘events’ on [...]

Hallelujah! Reader Ken Burgin provided a good alternative to EzineCheck – Spamdance … See http://www.bmyers.com/spamdance/ This is a service that scans your ezine copy to make sure it doesn’t wind up in the Junk folder by accidentally including spam trigger words.
Right on!

Sigh. For years now we’ve relied on the erstwhile www.ezinecheck.com to scan our text before we send it in bulk emails, ezines, etc.. And … well … this wonderful free source just isn’t there anymore.

Anyone know what happened to them?

Meanwhile, the gap is being filled by the industrious folks at SiteSell. You can find a [...]

I’ve run across these places recently to list your teleclasses and drive folks to jump in and join you. Which, by the way, is an awesome way to build your list.
All you do is offer folks the sign up for the call and at the same time let them know that when they sign [...]

I’ve been asked a lot over time just WHAT the relationship should be between your blog and your ezine. I like symbiosis on the whole. That means your ezine always has linked titles of your last four or five posts. And your blog occasionally refers to your ezine (like my own Expert Status – which [...]

Since my recent post about a friend’s name squeeze page test, a few of you have rightly pointed out that I never included stats with that post. Here they are:
The test was run over two months, via Google Adwords. One ad led folks to a name squeeze page which captured name and email, and then [...]

A Web marketer I know recently did a great little split test using Google Adwords, which meticulously tracks all of your hits from each ad and how much income they earn you. And he generously shared his results with me.
His intention was to find out whether more folks buy from a squeeze page, which would [...]