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Archive for the Creating a Branded Website
I just got a powerful lesson reinforced by a creative dynamo who’s been coaching me on my business lately. That would be the amazing Lena West of XynoMedia.com
One thing we’ve been doing in radically increasing my site’s traffic and profitability (i.e. growing to the next level) is creating new products. When my private coaching [...]
One question I get a lot about branding is what to do if you have more than one brand. Well, I have three – Get Known Now, howmuchjoy.com, and Serenity Hawkfire. And recently I learned how they all fit together … they all intersect right at the point of my Soul Purpose.
My purpose in life [...]
There’s one thing every single branded website, blog and podcast needs out there … and somehow very few have. That would be a USP, or Unique Selling Proposition. Back in the 80’s, I was a copywriter at Ted Bates, the New York agency started by Rosser Reeves, inventor of the USP. And man, did I [...]
Shouldn’t your brand just arrive, out of the blue, like a lightning strike? That’s the popular fantasy, but finding your true, authentic brand is anything but.
That was driven home for me recently by some of my coaching clients who’ve been finding their brands a bit slow to come into focus. Personally, I liken the process [...]