You know, I’ve seen this coming for a long time. There’s something about platform building and creating a successful online business that begs support. For some years now, I’ve been selling an ‘ultimate’ guide to platform-building (which is creating a following and a place to stand in the market.) And somehow, somewhere ang the line, [...]

The Publicity Hound, Joan Stewart, had some cogent comments in her blog on getting a decent headshot. Read Photos Will Look Better If You Follow These Tips. And avoid looking like a startled deer, or worse ‘a moose’ as one of my friends insists.
Technorati Tags: Headshot, self promotion, portrait photography

Just found a great website, Rumblefish, which helps you find the signature sound for your business. (Warning, it barks and growls.) This on the heels of a chat I was having with some fellow Net marketers over the weekend about what ever happened to the jingle. They’re all gone, pretty much.
Yet wouldn’t that be cool [...]

One of my creativity coach peers (and a very inspiring example of a web marketer), Marney Makridakias, wrote in to defend SBI on my blog. Here are her comments:
I’ll weigh in as an SBI advocate, as one who has had an immensely positive experience with SBI. I understand its shortcomings, but one thing that [...]

Assuming you’re not all entirely sick to death of this side by side analysis (indulge me here a bit, if you are) … here are final comments from Sarah Zeldman whose opinions ran here recently on this. She writes:
… Someone read your blog and contacted me about SBI vs. Squarespace, so I wrote her [...]

My coaching partner on my Get Known Now Blast Off Program, Pam Slim, had this to say about specifying a target audience in a USP:
"I also don’t have my target audience in my brand or USP:
Escape from Cubicle Nation:  How to go from corporate prisoner to thriving entrepreneur.
But I have to say that it [...]

Here’s a recent topic for debate on the Yahoo group for my Get Known Now Blast Off program. Should your USP (that little sentence that follows your brand and determines your unique position in the marketplace) specify your niche … or not?
In other words, if you’re making your unique statement about your business, do you [...]

Great news from my biz coach, Rich Schefren. He just alerted me to an awesome new beta tool from Google that’s getting a lot of buzz: Google Trends. Here’s what we’ve ALL been needing - and God knows how these guys did this.
Suffice to say, if you can possibly swing it, it’s time to buy [...]

I woke up with this thought today: really good USP’s sell not only a benefit, but a truly unique benefit. (A USP is a sentence that runs beside a brand name that explains your ‘unique selling proposition’, i.e. mine: ‘Get Known Now. Insider Strategies That Make You a Household Name.’)
So here are a few questions [...]

So I’m taking some heat here for my post asking ‘How’s My Pink Spoon’? Guess I was too jargon-ey for one reader who complained, ‘I got lost in the jargon’!
Sorry about that. A little voice told me I was being too jargon-ey when I left that post, so I’d like to explain. Marketing pundit Andrea [...]