Here are some fast and easy info-nuggets I picked up attending the recent ASJA (American Society of Journalists & Authors) conference in New York. I attended a panel featuring three editors and one sought-after freelancer all working for major women’s magazines - Women’s Day, Marie Claire, O, Good Housekeeping, and Family Circle.Here’s what these women [...]

Here’s something useful for those who’ve been fantasizing about getting on Oprah. It’s a great contest, ‘Are You Worthy of Oprah?’ by a publisher, Meg LaBorde, who’s Big Bad Book Blog covers the book industry.
Meg has wisely tracked just who’s been on Oprah for the past year, and codified the formula into a quick questionnaire [...]

One thing I noticed in my coaching today is how naturally shy people are to toot their own horn. How I wish they weren’t, for it makes it ever so much harder for their people to find them.
An example: in my current coaching group, I was coaching a client who is a therapist about [...]

OK… You’re reading this on a blog – so you already know what they are and how cool they are to tap into for great content. But what can they do for your business… in other words, must poor overwhelmed you really take on ANOTHER commitment every week?

Yep! If you want to attract media, increase [...]

Just read a neat write up about How to Create a Fantastic Publicity Event from the blog at 101PublicRelations.com .

And it got me thinking about how to throw great publicity events … without ever leaving your office. I don’t know how other Net marketers do them, but for me, they’re participatory viral events. On-line [...]

Here’s a nice surprise. Just got an email with an issue of an elaborate web-based and print newsletter, Media Relations Insider, with three quotes from me in it! That’s good for brand buzz… and thank you to PRLeads.com who provided the connection.
So now that we’re nearing the end of the month, how did PRLeads.com [...]

Just got off the phone with a Bulldog Reporter teleconference with four reporters from major pubs (WSJ, NYTimes, Wired, San Jose Merc) talking about how they use blogs and podcasts in their work. I had to pay the big corporate fee to get in, but it was worth it — I really got new perspective [...]

OK, it’s official. I’ve finally launched a product that I’ve been sitting on, for no good reason other than the time didn’t feel right, since May. I’m talking about my Guided Marketing 101 CD, which I created to launch at the Coachville Conference last spring … in New Orleans.
The conference was great — New Orleans [...]

OK! This PRLeads thing is working. Just got off the phone with my new buddy Carl who’s a journalist, setting up regular content for a really well-trafficked business site’s that’s about to relaunch. Carl, who I read about in PRLeads just below … and fired off an email to.
I can’t say which site at [...]

Got one more piece of advice on the blurb I sent past PRLeads.com owner Dan Janal yesterday. He suggested I close with a few other article ideas … however, he cautioned, "… list only 1-2 word descriptions. Don’t pitch a new story. They’ll hate you if you do."
And speaking of pitching… here’s what I got [...]