The question often comes up around here just what the well-dressed blog should wear. Here’s my short list, to apply in any configuration that suits your fancy. This is what you need on your blog to serve media and the public alike.
Must Have
Media Room with bi, article ideas, list of media mentions, headshot
Brand + USP [...]

Here’s a ‘hooky’ idea – a book on the history of snowmen, complete with well done blog that has fun galore for all ages. Check it out  Everyone has an emotional pull towards snowmen, and if you sponsor contests and the like you immediately start getting traffic. Not to mention a dry and elegant sense [...]

That indefatigable marketer, the great Marilyn Scott-Waters of www.thetoymaker.com has a good tip for all. She says pour yourself a glass of wine one night and settle down to suggest yourself for Google’s Best of the Web directory.

Don’t be shy – suggest yourself. Marilyn knows what she’s talking about as she has one of [...]

Seriously, Twitter has seemed like just another blasted Web 2.0 thingy I have to learn how to use. But there is some wisdom and usefulness here…
From Wikipedia, the following …
“Twitter is a free social networking and micro-blogging service that allows users to send “updates” (text-based posts, up to 140 characters long) to the Twitter website, [...]

Recently I got this heads up on Twitter from blog expert Darren Rowse.
“Quick blog promotion tip - Twitterfeed.com is a service that will automatically twitter any post that you publish on your blog.
I’ve started doing it on my Twitter account and have seen quite a few visitors come across from it so far.”

This just in from my preferred Search Engine optimization strategist, David Leonhardt, who does not live or die by ‘KEI’ rating. This is the measurement devised on www.worktracker.com for assessing how many folks are using a key phrase – as opposed to those who are requesting it. A high rating is always good … and [...]

Seems like I’m always telling my clients to find their competition – or go find some compatible blogs to buddy up to – or tap into other folks blogs to develop ideas for your own content (not steal, friends, just spread around generously with plenty of backlinks and attributions.)
How else is a person going to [...]

Got this question recently. A listener, after a call I did with Lynne Klippel’s Book Marketing Blitz:
“I am an expert in 4 different areas: 1. Parenting and family relations; 2. Wellness and abundance; 3. Memoir writing and self publishing; 4. Caregiving and end-of-life. I am creating specific blogs to address each area …
The one unifying [...]

Recently, I got connected with Margot Potter who has a VERY fun and interesting blog for young, hip crafters called The Impatient Blogger. (Her craft brand is The Impatient Beader which I love because it’s so improbably … beading seems the essence of patience, doesn’t it? But who has it these days?) Check this out [...]

Reader Angela Wills had this to contribute on her experience getting listed on Technorati.
“I just recently got my blogs listed on Technorati and it wasn’t nearly as complicated as it all sounded when anyone tried to explain it to me!
Here is what I did:
1. Go to http://www.technorati.com and sign up for an account.
2. Followed [...]