Getting famous is all about who you know...

Our final five suggestions on what “not to do” with your website!

6. Don’t bombard the reader. Websites that come at the reader with all the offers up front, and then some, lose our interest quickly. Don’t put all of your offers right out there on the home page. Rather, entice us in to spend a little quality time with your free articles, your ezine, your insights. Give me some of what you know for free, in a dignified manner, and I’ll probably be willing to pay for the rest.

7. Don’t use look-alike templates. Tempting as that site-in-a-box price point is, avoid it studiously. These templates are tired, tired, tired. We seen them A LOT, and they do nothing for your site or your image. Instead, bite the bullet, hire a designer, and fill your site with your own personality. Let us know who you are, exactly. Let us hear your voice and enjoy your sense of humor.

8. Don’t forget your media room. It’s got to be there if you want to attract any kind of media at all. This includes an electronic press kit, clips of previously printed articles, potential interview questions, bios, resume, downloadable high res photos of you and more. (For detailed info on how to do this, see my book, Get Known Now, at www.getknownnow.com.)

9. Do post full contact info on each page. Somehow this small detail is oft forgotten, but it counts a lot towards building visitor trust. Not only that, there are some people who just visit your site to get your contact info, and simply don’t want to have to dig for it. Many merchant account applications also require this be in place.

10. Don’t blow off the keywords. When it comes to search engines like Google and Yahoo, keywords are your best friend. Something like 85% of your web traffic will come from these words, so you’ll want to handle them carefully.