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Getting famous is all about who you know...So get to know them!Here's my short list of the best people to connnect with in media and publishing.
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Most of us start our ezines with stars in our eyes. We envision a glorious read no one can resist, with hundreds of new sign ups every week … or even every day!
We pour hours into cooking up just the right content, and crafting an html ‘look’ for it we love. Then we send it out with pride… to a handful of readers.
So what’s the problem? A simple lack of marketing technique, as I see it. In my five years as an ezine publisher, I’ve signed up almost 30,000 subscribers, and I’ve lost about 13,000 (my Joy Letter list hovers around 17,000.) I’ve done A LOT wrong, but I’ve also done some things right.
My friend Jenna Glatzer, creator of the must-read Absolute Write ezine, (www.absolutewrite.com) has done much better. She’s been at it since 1997, and subscribed more than 75,000 readers. (She only paid for 4000 of those, by buying a previously-existing ezine.)
Check out our next post for sure-fire techniques on how to build that list…quickly!
Suzanne Falter-Barns’ website, The Self Help Salon (www.getknownnow.com) offers tips and tools that help you build your platform and get known as an expert in your field. Sign up for her free ezine, Expert Status today!
Building Your List, Ezines & Their Lists, List Building, Small Business Marketing Tips
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