OK … I’m all about efficiency, right? So I hopped right on Google Alerts as soon as that service began. This is what lets you track a particular phrase as soon as it’s listed in the organic listings on Google.
Problem: these days my Google Alerts are 70% spam sites. Check it out. This is [...]

If you’re planning on being in Long Beach, CA – or if you’re living in that smoky general Southern California realm right now (and my thoughts and prayers ARE going your way!) … I’ll be speaking at the Pre Conference opener for the International Coach Federation. My Topic: CNN Called! How to Create Your [...]

As Nancy Kirk, and many other publicity experts will tell you, the most critical thing the media needs is a ‘hook’ to sell you on to their editors in chief, readers, etc.. So we’ve been having a lot of fun coming up with Serenity Hawkfire’s hook. Not only did it need to summarize Serenity in [...]

During this month I’ve had the pleasure of launching an online publicity campaign for the star of my one woman show, a parody New Age guru named Dr. Serenity Hawkfire. Dr. Hawkfire got the attention of Nancy Kirk, who runs an excellent limited service PR agency called The PR Machine. And Nancy’s been hard [...]

I recently got this question in regard to my Self Help Author’s Crash Course, which helps you develop the right proposal for a self-help book.
Q: How would you change your marketing strategy change if you were doing a spiritual book instead of something like self-help?
Actually, in the minds of publishers, I’d say that self help, [...]

Here are the rest of my tips on how to snag the perfect agent.
• Hand pick the agents you submit to. DO NOT SEND MASS MAILINGS TO AGENTS. It won’t work, and is a waste of time and money. Instead, research who to approach and pick the 5, 10, 20 or so who actually sell your [...]

If you’re interested in publishing a book and gaining a market presence and income from it, you’ll need a literary agent. Every day, they eat lunch or talk to editors and acquisition people in publishing houses all over the world, all the while pitching them on the new hot ‘properties’, as your manuscript will be [...]

Got this question recently. A listener, after a call I did with Lynne Klippel’s Book Marketing Blitz:
“I am an expert in 4 different areas: 1. Parenting and family relations; 2. Wellness and abundance; 3. Memoir writing and self publishing; 4. Caregiving and end-of-life. I am creating specific blogs to address each area …
The one unifying [...]

Reader Glynis MacDavid recently wrote this to me:
“Suzanne, I’m a certified (newly) corporate trainer and I’d LOVE to know if there’s a publication (magazine) that’s specifically ‘how to’ build a business in training.”
I don’t know of such … do you? If so, I’d love a quick comment to that effect that we can run here. [...]

Recently I got this question:
“Could you give more details on how to find the people who are our audience?”
There is no one way to determine who your market, or audience, is. But there are lots of variations on that theme, based on what you already know about your market.
By the way, this is THE most [...]