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Getting famous is all about who you know...So get to know them!Here's my short list of the best people to connnect with in media and publishing.
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Archive for September, 2007
I recently got this question in regard to my Self Help Author’s Crash Course, which helps you develop the right proposal for a self-help book.
Q: How would you change your marketing strategy change if you were doing a spiritual book instead of something like self-help?
Actually, in the minds of publishers, I’d say that self help, [...]
I got this question recently … and here’s my list on how to build your ezine or subscriber list.
Want your ezine list to catch fire and really start to fill up? Here are some techniques I’ve learned over the years, and some I’ve gleaned from my friend, Jenna Glatzer at www.absolutewrite.com
1. Free Stuff. The [...]
In my last free call a few weeks ago, I got a truckload of questions there was no time to answer. As promised, I will answer them here over the next few weeks.
Q: “Seems a lot of ‘out there’ exposure - TV, radio, etc. — is beyond daunting for me. Does this mean only [...]
Q: Do you think is important to trademark your brand name? (It’s going to be the url, the title of the book, everywhere…)
Yep, trademarking is a great thing to do … BUT do not even begin to think of doing so until you know you’ve got the right brand. Finding the right brand (at [...]
OK, one more free call to share. (Our last one had almost 800 callers!)
So what’s on my mind right now is sharing some of the mistakes people make when they’re trying to get online credibility, impress the media, wow publishers, find their audience, etc..
Across the board, I see the same mistakes repeated again and [...]
I know I’m working too hard (even in the pits of summer!) when I almost never post in the ‘Rest of Life’ category. To that end, I’d like to share something I discovered recently when my sister in law, Dana, came to visit.
She discovered my father, American illustrator John Falter, had a nice listing in [...]
I’ve had the pleasure this year of working with a great business consultant, Graham White. Graham has put together some pretty interesting stats regarding internet business success rates I thought might interest you.
Based on 40K people who were polled from my database and another of his client’s:
50% struggle with their businesses
40% work hard to [...]