Getting famous is all about who you know...

Stop and ask yourself this question right now: what little (or big) nugget of precious information could you turn into an info product right now?

If you’re like my daughter, Teal, you have something you could sell right now that could potentially attract and immediate audience. AND you may or may not be ready yet.

In the case of Teal, who is a singer about to begin her freshman year at Berklee College of Music, there are three finished demos with her vocals on them just waiting to become a mini-CD. Thanks to an inspired dinner at an Indian restaurant in NYC with me and Andrea J Lee, infoproduct guru to the stars, she now sees how easy it would be to set that up – no more than three or four hours of her time.

And yet … where’s the CD? Like many of us, Teal’s been meaning to get to it. She’s working more than one summer job – waitressing, babysitting, modeling, all time-consuming efforts that require you actually show up somewhere and put in solid hours of work. So who’s got time to set up something as nebulous as an info-product (or in her case, an intellectual property)?

While I don’t know if this is the case for Teal, what is true for many of us is that behind all of that lack of time is a quivery case of self-doubt. Would I REALLY be able to set up an info-product that people will buy? What if it isn’t very good? How can I possibly think people would buy MY stuff … when they could be so many others like it?

Aye, there’s the rub. Nothing like over-think to solidly squash all dreams of info products on the Web. Or is it just over-think? All I know is that there’s a whole lot of procrastinating going on – and not just around here. It’s true among us all.

So ask yourself … do you have an info nugget to share, the doing of which would produce more time and more money for you? If so, and if you’re not getting busy on your important project, I’d love to hear why.

(PS… Did I mention I’ve been working on one of my info-projects for five years? <grin>)