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Archive for July, 2007

Stop and ask yourself this question right now: what little (or big) nugget of precious information could you turn into an info product right now?
If you’re like my daughter, Teal, you have something you could sell right now that could potentially attract and immediate audience. AND you may or may not be ready yet.
In [...]

 

So I’m back at it, a mere two years after my last failed attempt. That would be attempting to get Google Adwords to send lots of sales my way.
And yes, I’m doing so because Tim Ferriss made it all sounds so easy in The 4 Hour Workweek. NOT because my prior experience backs up what [...]

 

Got the following on my recent post about the necessity of setting up a marketing calendar for the year.
Lisa Solomon added this helpful link:
“The Marketing Experiments Journal has a 2007 Merchandising Calendar that is very helpful for internet product retailers, and might give others some ideas as well. Take a look at their [...]

 

I got some interesting comments on my recent post about the failings of certain free conference call lines, including www.freeconferencecall.com
Surprisingly (to me, at least) Nancy King of Free Conference Call stopped in to comment. (Are they doing Google Alerts to fend off bad press?) Here’s the essence of what Nancy said:
“We appreciate all the [...]

 

Up here in the Adirondacks, where I live on the shores of Lake Champlain, I’m lucky to be members of The Essex Farm – a wonderful CSA farm that has 35 members for whom it raises beef, pork, chickens, dairy, all manner of veggies, maple syrup, grains, beans, soap, herbs, flowers … just about anything [...]

 

OK … perfect honesty here. I wrote yesterday’s post about going on retreat a full 10 days ago. Wrote it, giddily shut the file, didn’t load it … just found it now. Uh, yeah. I guess I needed a vacation!
And it brought a smile to my face. Because what Tim neglected to say in his [...]

 

Wow. Do I feel energized and lighter than air! I just took a big breath, gulped a little, and unleashed my business into the care of my capable team for the better part of two months. OK, I will be checking in by email every three days. And I will be doing some coaching and [...]

 

Recently, alarmingly, I had a free teleclass bridge just crumble and fall apart before 600 pairs of eyes. That’s how many people had gathered to hear what Nancy Marmolejo had to say about Social Media List Building.
Boo on cheap or free telebridge lines that don’t work! I mean, yeah, the price is right but [...]

 

Reader Duane Lakin asked a great question about licensing.
“How do you avoid being a ‘franchise’ and having to meet state regulations? If a licensee uses "my" program with "my" name connected…an advantage for marketing…is that not a franchise rather than a license arrangement?
Good question, Duane. First of all, I’d advise anyone seriously wondering [...]

 

Recently, while working with a sales consultant, he asked to take a look at my annual calendar.
Gulp.
I shamefacedly had to admit I don’t have one … well, OK, I carry a list of gotta-do kinds of things around in my head. For instance, I always do a sale in mid winter on my [...]