Getting famous is all about who you know...

Want to build a large loyal audience of excited fans? Want to really get known as an expert in your field? Want to make your own contribution helping people overcome something only you can offer?

Then there is one totally critical thing you absolutely must know: your audience.

This is always where my coaching starts, because not once have I ever worked with a client who knew enough about these folks they’re here to help. Actually, in their gut they often know more than enough. They know their struggles, what keeps them up at night and their innermost fears; they know their illusions, hopes, fears and moments on inspiration and joy. But … when you ask them who their market is, they say ‘Baby Boomer women over 40 who want to live their dreams."

The way I see it, all that stuff about hopes and fears is actually the most important piece of knowing a market. Because from this good, raw information comes all of your bonus ideas, your article topics, teleclass and workshop themes, info products and survey questions - the raw stuff of running an online
business.

Dan Kennedy says you must be able to write two pages, single spaced, on who these folks are. I like to include in that comprehensive write-up where they buy groceries, clothing, what kinds of vacations they take and what kind of cars they drive, and the like. I include these defining details because they graphically point you towards where you can find these folks on the web.

For instance, are they more likely to spend time at itunes.com or Pandora? Are they NPR types or Fox news?

You get the picture. Dig deeper and enjoy a greater sense of just who you’re here to help.