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Lena’s Reply: The first thing that you should know is that EVERYTHING is "word of mouth". It’s one of the best forms of promotion you can get. So, it’s not either or, you should be increasing "word of mouth AND…[insert whatever other strategy you'd like to do here].

The next thing you should know is blogs are automatically ‘keyword optimized’. That means that whatever the subject of your latest blog posting, that’s what gets indexed by the search engines. So, if you post to your blog about Brittney Spears’ interview with Matt Lauer, then that’s what gets indexed. Whatever term comes up most often in your post, is what gets indexed in the search engines.  Which is why it’s a good idea to stay on topic when posting to your blog! If you are an executive coach, then don’t blog about interior decor. Get me?

You can generate traffic to your blog any number of ways…you can start by posting to other people’s blogs and making good use of track backs.  There are other ways as well…

We go over increasing traffic to your web site and blog in (you guessed it) the Technology Diet. See you there: http://www.TechnologyDiet.com