Lena’s Reply: The first thing that you should know is that EVERYTHING is "word of mouth". It’s one of the best forms of promotion you can get. So, it’s not either or, you should be increasing "word of mouth AND…[insert whatever other strategy you'd like to do here].
The next thing you should know is [...]

Lena’s Reply: Well, there’s no such thing as "an" SEO.  Search Engine Optimization (SEO) is a process - not a physical object. It’s the process of optimizing your web site’s content and code so that it is more palatable to search engine robots and therefore more likely (the operative words being ‘more likely’) to be [...]

Lena’s Reply: Fee-for-content is a tricky thing. It’s been a challenge for The New York Times so you can assume that you’ll face similar challenges as well.
Unless you have REALLY compelling content or you are distilling several sources of information into one easy-to-use format, I would say wait until you have a really large [...]

This week we’ll be running a series of Q&A with replies from technology consultant Lena West, on just how to set up your home office so it whips along instead of plods. (Recently, Lena West www.xynoMedia.com did a free call with me on The Technology Diet. Listen to a recording of it.)
Q. How do [...]

I just found out about a really useful resource for all kinds of affordable layouts for your marketing materials — StockLayouts. Got a workshop to promote? A business to network? An ezine to send out?
Get a really interesting and well done selection of pre-made templates from StockLayouts - they cover everything: Brochures, Newsletter, Flyers, Ads, [...]

There’s a real dance to this process, which I wrote about yesterday, on how to meet and connect with blogs in your field. The goal is to get more and more links from more and more blogs that reach your people. Then casual blog readers will find you, love your posts, put you in their [...]

Ta-da! Without further ado, I’d like to announce our finalists for the 2006 Marketing Makeover Contest. They all filled the bill nicely for businesses that serve a larger purpose, make good business sense AND need a marketing makeover.
You can vote for the winners (and download a free goodie or two) at http://getknownnow.com/MMM06FinalVote.html (voting ends July [...]

Can you tell I’m tinged with guilt as I write this? Every Wednesday, from 9-11, I’m supposed to be online, cruising blogs, reading entries, making comments and making friends with other blog owners.
It’s probably THE most important part of blog promotion plan, hands down. Example: the remarkable Pam Slim, who’s blog ‘Escape From Cubicle Nation’ [...]

Do you need a professional headshot if you want publicity? Yes, yes and YES.
And it needs to be media-ready, so national media folk will actually consider using it. Photos are a great way to draw attention to your print media write-ups, so you want this. AND they’ll give your blog or site much more [...]

This just in! My dear buddy Stever Robbins was on NBC Nightly News last night talking about email overwhelm – and who among us doesn’t have it, I’d like to know. (I don’t but only because I finally had to pass most of mine off to someone else to read – but hey, I was [...]