One of my favorite Net marketing gurus, John Jatsch of Duct Tape Marketing, was recently interviewed on MarketingProfs Daily Fix about how to use Web 2.0 to promote small business. Interesting stuff … to which I’ve added my own spin.
Web 2.0, for the uninitiated, is the entire world of open source, reader-adds-content sites like YouTube.com, [...]

Ahem! (Throat clearing … paper shuffling … mic testing) A small announcement.
After a few years’ hiatus (well, OK … I spoke about three times each year), I’ve got the itch to speak again. I did A LOT of presentations from 2000-2002, and took a deserved rest. But now … I’m back.
I am currently available [...]

Here’s a fun, quick experiment I’m going to try. I’m guessing — hopefully correctly — that R&B singer Taylor Hicks (the ‘grey haired guy’) will win tonight’s Idol finale. So I’ve already done my homework … and I’m ready to get some ink by association.
(Remember media tip #1: Capitalize on stories that are hot in [...]

Bad news here in Joy-land. Last week I did a GREAT free teleclass with the abundantly successful Michael Port - all about how his Amazon Campaign totally took off and he sold 3000 books in one day. And … disaster struck. Even though I mailed out to those who signed up twice with the call [...]

I’m joining Andy Wibbels to bring you a public service announcement crucial to anybody who does business online. I’m going to quote Andy directly here:
"The foundation of business online is open and free access to the complete internet: no limits, no fences, no boundaries. This is called ‘Net Neutrality.’ Over the past two decades, the [...]

I’ve just returned from the Publisher’s Marketing Association’s annual pre-BEA conference in Washington, DC. So I attended a panel in which NPR host Diane Rehm, CBS radio correspondent Dan Raviv, Maria Arana, editors of The Washington Post’s Book World, spoke freely about how they decide what to feature and why.
The upshot? Selection is pretty [...]

Joan Stewart, aka The Publicity Hound, has some interesting info she’s gleaned from a recent white paper she read on Profiting From Mega Trends. Kindly, she’s distilled the nuggets for us in an excellent post on her Publicity Hound’s Blog.
Here’s what’s new:
1. People are charging up more and more - or cutting back on the [...]

His Amazon/Barnes & Noble bestseller campaign was the stuff that will get talked about in the bars of Net marketing for years to come and we’ve got the lowdown right here.
Since my broadcast service, 1shoppingcart, appears to be on the fritz today, we’re posting the recording of the call here on my blog and [...]

John Jantsch’s Duct Tape Marketing, which is one of my favorite small biz blogs, has a great post about Where to Find a Targeted Mailing List. Frankly, that’s something I dabbled in briefly five years ago, when I launched a book … It worked OK. (Who knew? I was too unsophisticated then to actually track [...]

Yaro Starek, who’s got a terrific blog, Entrepreneur’s Journey has kindly written me up in good company on his list of favorite Business Blogs. I’m in there with my dear buddies, the Blog Squad Gals - who I’m joining this week in DC for the Publisher’s Marketing Association ‘University’ before BEA. Woo-hoo!
We’ll be talking about [...]