So here’s an insight I had recently that’s really opened up a lot of possibilities for my business. Hopefully it will for you, too.
When you run a small business like many of us do, it’s pretty darn near impossible to do ALL the myriad marketing and promotion tasks you must do to get know nationally. [...]

For some time now, I’ve been advising folks to get out there and publish lots of articles on the Net. This has been one of the most powerful self promotion techniques I’ve used, generating more than 37,000 Google links to my name. AND … ya gotta be a little careful with these articles.
Here’s a cautionary [...]

Feeling exhausted and overwhelmed by your small or home business?
Yeah … me, too. Jeez! Seems like I have to wait until I’m sitting by the fire at 9PM at night to actually get anything done. It’s wild wild WILD these days in my tranquil corner. Phones ringing, emails flying … I can barely catch my [...]

Got an interesting question from a reader of this blog this morning. Sarah Robinson of www.everydayalchemy.com wrote:
Suzanne-Your post could not be more relevant to my world at this very moment. I live in Evergreen Alabama. You may or may not be familiar with the story of the serial child molesters who were arrested here a [...]

I woke up with this thought today: really good USP’s sell not only a benefit, but a truly unique benefit. (A USP is a sentence that runs beside a brand name that explains your ‘unique selling proposition’, i.e. mine: ‘Get Known Now. Insider Strategies That Make You a Household Name.’)
So here are a few questions [...]

As many of you may have heard, blogging evangelist Andy Wibbels and I are launching  a breakthrough blogging teleclass on the 22nd of February called ‘Blog Your Way to a Bestseller.’ I’ve been asked what the connection is with platform building - I’d like to elaborate.
Blogs are, quite simply, THE best means humanly possible to [...]

Here’s what NPR posts on their website about how to submit a commentary, found at http://www.npr.org/about/pitch/commentary.html
"General guidelines:o Send one or two written commentaries in the body of the e-mail. Because of security and virus concerns, we are unable to open e-mails with attachments. o Each commentary should take about two-and-a-half minutes to read aloud (about [...]

I’m a big NPR fan - I listen to ‘All Things Considered’, their basic PM news program, while I’m cooking dinner every night. And every so often, they feature a commentary from someone talking about some interesting aspect of their lives.
Usually these ‘ATC’ commentaries take the form of personal essays that are about three minutes [...]

So I’m taking some heat here for my post asking ‘How’s My Pink Spoon’? Guess I was too jargon-ey for one reader who complained, ‘I got lost in the jargon’!
Sorry about that. A little voice told me I was being too jargon-ey when I left that post, so I’d like to explain. Marketing pundit Andrea [...]

Lately I’ve been talking to a news content provider who would like to license the material I put on this blog and make it available for national syndication through aggregators. Wow! I’d love it, of course. There’s income and traffic to be had here.
BUT … it means I have to pretty much give up my [...]