It seems not a day goes by when I don’t get into a chat about publishing books … hence my upcoming class with Andy Wibbels, Blog Your Way to a Bestseller. (We’re launching it tomorrow.)
Those who’ve followed my work know that I teach some about writing and self-help publication – and that I’ve published several [...]

I just got a powerful lesson reinforced by a creative dynamo who’s been coaching me on my business lately. That would be the amazing Lena West of XynoMedia.com
One thing we’ve been doing in radically increasing my site’s traffic and profitability (i.e. growing to the next level) is creating new products. When my private coaching [...]

Got this question recently from one of my coaching clients:
"I’ve just been written up by some big city newspapers … but now what to I do to leverage that to the max."

Thinking in terms of leverage is GREAT! And necessary — because we all know media doesn’t happen every day. Here are a few tips [...]

One question I get a lot about branding is what to do if you have more than one brand. Well, I have three – Get Known Now, howmuchjoy.com, and Serenity Hawkfire. And recently I learned how they all fit together … they all intersect right at the point of my Soul Purpose.
My purpose in life [...]

2006 Resolution: Track, track, track, track. Become the metric tracking queen.
Lena West, a Web marketing consultant I’m working with, tells me the best of the log analysis and metrics programs is Google’s new ‘Urchin’ – actually now referred to by G as Google Analytics. I was pretty happy with my AWeber stats that I had [...]

I had my private coaching session with my big gun business consultant this week, and I feel I made another good leap forward in understanding how this whole process works. We talked a lot about client value, a metric we all need if we want to run a profitable online business
Basically, determining how much monetary [...]

One thing I noticed in my coaching today is how naturally shy people are to toot their own horn. How I wish they weren’t, for it makes it ever so much harder for their people to find them.
An example: in my current coaching group, I was coaching a client who is a therapist about [...]

Along with all of the marketing consulting my biz is getting right now, I’ve signed on with a great search engine optimization service, accelerateonline.net. John Rooney, the primary contact, presented me with a targeted list of keywords of getknownnow.com and I was really interested to see what he came up with.
If you do key phrase [...]

So now that my consultants have forced me to get a little more real with my own marketing, here’s what I came up with for a USP. (If you want a little refresher on USP’s, may I refer you to my previous post below of December 30.)
What sets me apart from my competition is

I teach [...]

One of the things I did while sick in bed this week was to keep my appointment with Lena West, who is helping me redesign the way my websites work to maximize revenue and boost my lists. Lena’s company, which I’ve blogged about here, Xynomedia, is in a 3-month consulting process with me.
Here’s what [...]