I’m writing this from a cyber-cafe in my old neighborhood, the Flatiron District of Manhattan, near Union Square, where I lived for ten years before moving to the Adirondacks. So I learned a thing or two about living in the middle of NYC on a shoestring — back when I was a struggling writer [...]

A marketing plan, that is. It’s been occurring to me lately as I rip through my day in my happy-go-lucky way, that I seriously need an overall marketing plan that I can follow throughout each year.
I have stagnant plans: Have a blog, ezine, branded site, tweaked sales pages, article distribution, podcast, autoresponder series, successive [...]

Just learned this cool way to make sure your site is listed at that nerve-center for the media, www.technorati.com … think of it as Google for blogs.
You can actually configure your typepad (or any other kind of) blog to automatically ping (inform) technorati when you post. How cool is that! Here are instructions for how [...]

I do! You know … those warm, effusive greetings you get the minute you click on a sales-oriented website. Fortunately, most of these talkers have a stop button in plain view. Which I use. As fast as I can…
BUT audio greetings are proven to increase sales. They really work, say the pundits. In 2004, Marketer [...]

So I had a big idea this morning, as I sat at my desk trying to figure out my next meaningful marketing task: Set up a Google Adwords campaign for my juicy free bonus on www.getknownnow.com 

(That would be ‘Suzanne’s 50 Top Media & Publishing Contacts’. )

I eagerly busted into Google Adwords and found [...]

It is with great pride that I present new blogs from my coaching clients. Many have sprung up in the coaching work I’ve done with them … as blogs are media magnets and fun ways to find readers. Enjoy!
Get a Life Blog from Pamela Stewart and her site, Cubicle Nation. Encouragement for those wishing [...]

So I can’t spell worth a dime … despite the fact that I went to a ‘top college’ (Wellesley) for which my parents paid dearly. No matter. These days there are all kinds of ways to be an instantly perfect speller.

Except on blogs, I’ve noticed. And not long ago I heard an editor from The [...]

I’ve gone back and forth this year about my ezine-blog relationship. It’s kind of a sibling rivalry of sorts, and I’m the negotiating parent in the middle.

I’ve tried different juggling acts so I can accommodate both a demanding blog schedule (I’m going for five posts per week) AND an in-depth issue of my ezine [...]

Yesterday I made a great discovery. If your kid is home sick and you have a day full of work in your home office – and you don’t choose to plug your child into endless hours of TV – here’s a fun solution: make pretzels.

My son, who is 11, rose up from his sickbed [...]

OK, we’ve gone live folks. Want to hear a five-minute marketing tip that will make your self promotion just a little more painless, and a little more automated?
If you’re not familiar with podcasting, it’s basically an audio broadcast you can make and distribute yourself on the Web. For more info, read my entries below about [...]