So who knows about you – and more importantly, what do they know?
          Do they know what your mission is, and which problem of theirs you’re here to solve?
          Do they know, just by looking at your URL or your company name, that you are the person [...]

Recently, while talking with a friend who was in total business overwhelm, I was reminded of a great little book I read a few years back by Michael Gerber, The e-Myth Revisited. Gerber has a lot to say for any of us who’ve started our own business, and now feel we’re being eaten alive by [...]

We spent last weekend doing something I highly recommend of all home office practitioners – the fall clean-a-thon. Not only did I persuade hubby to get rid of en entire year of old photography magazines, and the kids to clean like mad, but I cleared a huge amount of junk, dust kitties, old files and [...]

OK… You’re reading this on a blog – so you already know what they are and how cool they are to tap into for great content. But what can they do for your business… in other words, must poor overwhelmed you really take on ANOTHER commitment every week?

Yep! If you want to attract media, increase [...]

I was delighted to see in the last ten days or so comments on my posts from the following kick-ass Net marketers: blog and RSS impresario Andy Wibbels and that Aussie Net Marketing cowboy David Wood. I’ve also seen comments from VA superstar Stacy Brice, and those ever attentive Blog Squad gals Patsi Krakoff and [...]

Basically, they’ve shrunk. Have you noticed? Three years ago, the hot sales page model on the web was ‘Heap it On!!’ Now it appears that all that copy has disappeared from home page and sales pages, replaced by the following:
1. Big graphic ‘buttons’ or lozenge-shaped units that hold different areas of content for a site’s [...]

For some years now, I’ve been stumped about how best to optimize my site in the search engines. I’ve tried all kinds of small tricks and tips, many from my good buddy Marc Harty. (He has an awesome free course on driving web traffic.)

But I know what I really need is a sweeping plan – [...]

So we tallied up and between our launch date in mid September and October 15, we sold a glorious 82 copies of my Guided Marketing 101 CD. How cool! That means I get to write a check for more than $1500 to the American Red Cross … which I badly wanted to do.

The need [...]

So in my last post, I neglected to mention that supreme

Manhattan
money-eater: parking. This over-trafficked city wisely has a huge tax levied on all parking garages, so it was going to cost us roughly $75 for about 48 hours of parking in a garage in our neighborhood. Hubby was outraged, and so he spent [...]

Just read a neat write up about How to Create a Fantastic Publicity Event from the blog at 101PublicRelations.com .

And it got me thinking about how to throw great publicity events … without ever leaving your office. I don’t know how other Net marketers do them, but for me, they’re participatory viral events. On-line [...]