Shouldn’t your brand just arrive, out of the blue, like a lightning strike? That’s the popular fantasy, but finding your true, authentic brand is anything but.
That was driven home for me recently by some of my coaching clients who’ve been finding their brands a bit slow to come into focus. Personally, I liken the process [...]

Here’s a nice surprise. Just got an email with an issue of an elaborate web-based and print newsletter, Media Relations Insider, with three quotes from me in it! That’s good for brand buzz… and thank you to PRLeads.com who provided the connection.
So now that we’re nearing the end of the month, how did PRLeads.com [...]

On Sunday, I did the perfect activity for getting rid of stuck-at-a-computer-all-day body. I joined 20 other people and harvested 5000 pounds of potatoes at the local cooperative farm here in the Adirondacks. The Essex Farm is run by our friends Mark & Kristin (we’re shareholders) … and all year long they ply us with [...]

Here’s today’s question: should a person with her own business (me) AND two kids (aged 11 and 15) and nice hubby work on the weekends in her all-too-alluring home office? Or not?
I work hard, but happily. I start at 7:30 AM and I wrap up about 6PM with a brief foray to the school bus [...]

Just got off the phone with a Bulldog Reporter teleconference with four reporters from major pubs (WSJ, NYTimes, Wired, San Jose Merc) talking about how they use blogs and podcasts in their work. I had to pay the big corporate fee to get in, but it was worth it — I really got new perspective [...]

Your job as marketer is to announce in your ezine or blog where folks can sign up for your podcast … then make the file and submit it to myriad Podcast readers to send to your sign ups.
The best way to promote with podcasts is to get them out to lots of podcast directories – [...]

I was just asked to sing at a local benefit for Katrina victims … and it brought to mind a haunting song I heard on NPR last week: ‘Requiem’ by Eliza Gilkyson. She wrote this particular song for the tsunami victims in Thailand … and it fits in a grim but guided way to [...]

This weekend, I discovered the next big wave in Net promotion … or at least it looks like it will be. Yeah, I’m talking about that obscure new form of file sharing, ‘podcasting’. As in iPod.
My creative partner Ryan Brown was around over the weekend, and he has really gotten me excited about podcasting [...]

OK, it’s official. I’ve finally launched a product that I’ve been sitting on, for no good reason other than the time didn’t feel right, since May. I’m talking about my Guided Marketing 101 CD, which I created to launch at the Coachville Conference last spring … in New Orleans.
The conference was great — New Orleans [...]

OK! This PRLeads thing is working. Just got off the phone with my new buddy Carl who’s a journalist, setting up regular content for a really well-trafficked business site’s that’s about to relaunch. Carl, who I read about in PRLeads just below … and fired off an email to.
I can’t say which site at [...]