How do you create a persona - a branded identity - on the Web? That’s what I’m in the midst of doing with a parody New Age guru I’ve invented named Serenity Hawkfire (see my Joy Letter #119 .) Why create a parody of the very thing I’ve spent the last five years doing — [...]

What was ultimately gained from this exploit? I wrote about it in this week’s Joy Letter, my ezine for my site about living your joy - www. howmuchjoy.com. You can see it at www.howmuchjoy.com/joyletter120.htmMy ten year old son, Luke, summed it up perfectly in his Zen like appraisal of what it’s like to carry a [...]

Yep, it’s true. Even a 46-year old mother of two, with questionable stamina can shlep 40 pounds of skis, boots, snacks, water and winter clothes to the base of Tuckerman’s Ravine. It was a completely glorious experience, even though I used my skis far less than I expected to. BTW, that’s me on the [...]

Let me come clean. I’m no spring chicken … pushing 47 with teenage kids. But I’m about to embark on something just kinda crazy. My husband (age 62, thank you very much) has convinced me AND our children to strap our skis on our backs, load boots, helmets, Clif bars, etc. and hike up to [...]

I just took an interesting look at the open rates for ezines I’ve been sending out lately. The Joy Letter, my BIG ezine (list hovers around 16,000) has a consistent open rate around 26-28%. (You can only get these stats if you use html formatting for the ezine.) I send this baby out religiously - [...]

Recently I heard from Nancy Marmolejo, a former coaching client of mine, who let me know she’s been getting lots of great publicity … all with very little effort. Here’s a helpful outline of how she made it happen.
She writes:
Remember your ezine contest last year? I sent out press releases announcing that I [...]