Getting famous is all about who you know...

Just whipped up the latest edition of my creativity pump-em-up ezine, The Joy Letter, and ran these marketing tips from web guru Dave Roberts (davedoesitall.com). Here’s what he had to say, oh happy Net marketers:

"My definition of marketing is that it consists of 4 steps:

1. Keep trying new things.
2. Measure how well the new things work.
3. When new things work better than old things, do more of the new things and less than the old.
4. When new things don’t work as well as old things, stop doing the new things.

I had kind of doped this out when I was doing marketing, and became a marketing VP of Oracle; later on I got to go to Harvard Business School, and as I studied some of their famous cases on marketing, saw that my four rules really did describe the essence of marketing. The key, though, is that you have to embrace all four steps."

You gotta love Dave for sending this my way. So I’d like to know… exactly whom out there is actually measuring their efforts? And what kind of stats do they use, beyond the basic web data logs? I use ad tracking tools, sometimes. I use special landing pages, sometimes. I use nothing … a lot of the time. Still in that scary school of ‘just doing what feels right’. Anybody else out there?