Just whipped up the latest edition of my creativity pump-em-up ezine, The Joy Letter, and ran these marketing tips from web guru Dave Roberts (davedoesitall.com). Here’s what he had to say, oh happy Net marketers:
"My definition of marketing is that it consists of 4 steps:
1. Keep trying new things.2. Measure how well the new things [...]

Last night I sat in on a teleclass with Chellie Campbell, www.wealthyspirit.com, who was talking about making money and being an entrepreneur. She got into a riff on just how important it is to pick up the phone and make things happen, to bring in the dollars. And I was really impressed with the following [...]

OK, I’m inspired today. Last night I hosted a teleclass with Joan Stewart, the Publicity Hound, on how to become a media expert. And man … this does NOT sound like brain surgery. Somehow I’d always thought pitching national media required inner metal I didn’t posess. But today it all seems possible.
Here’s what Joan [...]

First, I’d like to acknowledge that I’m not one of those Net marketers who has posted ‘hundreds’ of articles on article banks and content sites on the web. In fact, I’ve posted about six. Not that I’m bragging, mind you. The old ‘reliablity is key’ rule REALLY applies here. This actually works to build platform [...]

A cool thing happened to me this fall. Woman’s Day Magazine quoted me as an expert in an article on Creativity Circles in the October Issue. This was ‘hangover’ publicity from a campaign a publicist had done about a book I launched exactly a year ago. (Hey… who says national media is always fast?)
So I [...]

Every few weeks I get a request to participate in an ‘Amazon Day’ style promotion. These are events in which several Net partners team up to offer mega-rewards for those who buy a certain hardcover or ebook on a specific day. They work well — I drove my last self help book, Living Your Joy, [...]

Fact: I’ve published The Joy Letter for 5 years, and 107 issues. These days I have 17,000 readers give or take a few hundred.
Fact: I almost NEVER get mail … but last week I got a lot.
Why? Because I told the story of my creativity web site (www.howmuchjoy.com) and it’s ups and downs. I [...]

I’ve started this blog because there are a whole lot of us who are just plain squeamish about self-promo. We figure if we are passionate about something … ‘they’ will just magically show and embrace it alongside of us. Especially if we say the right magic mantras while we’re driving, burn the right candles on [...]